1. Who we are and what this policy covers
Virtus Restaurant Optimization LLC ("Virtus," "we," "us," or "our") is a business registered in Florida, United States. This policy describes how we handle personal information through virtusro.com, strategy-call requests, related inquiries, and optional email newsletters and marketing communications. Our services are initially directed to restaurant businesses in the United States.
This policy does not describe a future software application or authorize access to restaurant customer records, POS accounts, delivery-platform accounts, or payment information. If a service involves additional information, we will provide relevant information about that processing before it begins.
For privacy questions or requests, contact privacy@virtusro.com.
2. Information you provide
When you request a strategy call, we collect your name, email address, restaurant name, number of locations, selected POS system, and selected operational challenge. A phone number is optional. Selecting a POS system identifies the system you use; it does not give us access to it.
We also receive information you send in follow-up emails or other direct communications. Please do not send passwords, payment-card details, sensitive personal information, or your restaurant customers' information through the form.
If you choose to subscribe to email newsletters or marketing, we record your choice and the disclosure you accepted with the date and relevant consent record.
3. Website and security information
Our hosting and security providers process technical information needed to deliver and protect the website, including network and browser/device signals. Our form uses Cloudflare Turnstile to check for automated abuse. Our server receives your IP address and sends it to Cloudflare for verification when available. For our form's rate limiting, we store a salted hash derived from the IP address rather than a raw IP address in the lead database. Hashing does not make this information necessarily anonymous or prevent our providers from processing IP addresses.
We record submission time, a lead identifier, and delivery status for reliability. The form sends the submitting page's URL to HubSpot to identify the source of the inquiry. Hosting and email providers may also keep operational records under their own retention settings.
We use Google Analytics to understand how visitors use the website. Depending on browser settings and Google's configuration, Google Analytics may receive information such as pages viewed, referral source, approximate location, device and browser information, and interaction events. Google Analytics may use first-party cookies or similar technologies to distinguish browsers and sessions. We use this information to measure website performance and improve the site. Our site code is not configured to send the contents of strategy-call form fields to Google Analytics.
4. Why we use information
We use information to respond to requests, arrange conversations, understand the restaurant's stated needs, maintain inquiry records, send internal lead notifications, troubleshoot delivery failures, prevent abuse, and address applicable legal obligations or legitimate disputes.
We send email newsletters and marketing communications only when you separately opt in. You do not have to subscribe to request a strategy call. Providing a phone number does not sign you up for automated marketing texts or calls.
5. Email choices
You can unsubscribe from marketing emails using the unsubscribe link in those emails or by contacting privacy@virtusro.com. We may retain minimal information needed to honor your opt-out and document consent history.
Unsubscribing from marketing does not prevent us from answering an inquiry you made or sending communications needed for an agreed service. We will not use inquiry follow-up as a way to disregard a marketing opt-out.
6. Providers and disclosures
We use service providers to operate the website and handle inquiries:
- Cloudflare: website hosting, security verification, and D1 lead storage.
- HubSpot: receipt and management of strategy-call requests and configured email subscription preferences.
- Resend: delivery of internal email notifications about incoming requests.
- Our email-hosting provider: receipt and handling of related correspondence.
- Google Analytics: measurement of website traffic, usage, and performance.
- Google Fonts: delivery of the website's fonts; font requests can disclose technical information such as the visitor's IP address to Google.
Information necessary for these functions is disclosed to those providers. A validated request is stored in our database before CRM and notification delivery; it may remain there if downstream delivery fails. These are service-provider disclosures, not claims of a restaurant-platform partnership.
We may disclose information when reasonably necessary to respond to legal requirements, protect rights or safety, or address fraud. If ownership of the business changes, relevant records may be transferred as part of that transaction, subject to applicable requirements and the privacy commitments that apply.
We do not sell personal information or share it for cross-context behavioral advertising. Any change to those practices will require updated disclosures and applicable choices before the new activity begins.
7. Cookies, tracking, and the calculator
The website uses Google Analytics and the Google tag to measure traffic and usage. Google Analytics may use cookies or similar technologies and receive technical and interaction information as described above. We do not currently use Google Analytics for advertising remarketing or install separate advertising pixels. Browser privacy settings, cookie controls, or blocking tools may limit this measurement.
The profit calculator performs its calculations in your browser. Calculator inputs and estimates are not currently submitted to our lead endpoint or stored by the calculator. Information you separately send to us is handled as described in this policy. Calculator estimates are not financial guarantees.
8. Retention
We retain personal information according to its purpose, the status of the inquiry or business relationship, security needs, consent and opt-out records, and applicable recordkeeping requirements. We review records and remove information when it is no longer needed. Limited information may remain where needed to honor an opt-out, meet a legal obligation, or address a dispute.
Deletion from active records may not immediately remove copies in provider logs, sent email records, or backups. Those copies are subject to the relevant provider's retention processes and any applicable obligations. Contact us for information about a particular record or deletion request.
9. Security and processing location
We use HTTPS, server-side verification, input validation, abuse controls, and server-side credentials to help protect the form and its records. No internet service can guarantee complete security. We do not claim security certifications or safeguards we have not verified.
Virtus operates in the United States. Our providers may process information in the United States or other locations where they operate. Serving US restaurants does not mean all provider processing is restricted to US infrastructure.
10. Privacy requests
Contact privacy@virtusro.com to ask about your information, request access, correction or deletion, or withdraw a marketing choice. Depending on where you live and which laws apply, you may have additional rights concerning personal information. We will handle applicable requests under those requirements.
We may need to verify your identity or authority before disclosing or changing records. Please do not include sensitive documents in your initial email. Some requests may be limited by recordkeeping duties, security needs, or applicable legal exceptions; we will explain relevant limitations when responding.
11. Children and external links
The website is directed to adult restaurant-business representatives, not children. If you believe a child has provided personal information, contact privacy@virtusro.com so we can investigate and take appropriate action.
External websites and services have their own privacy practices. This policy does not govern them.
12. Changes and contact
We will update this policy when our practices change and show its effective or updated date. Material changes will receive any notices or choices required by applicable law; a policy update alone does not grant permission for unrelated marketing or new processing.
Virtus Restaurant Optimization LLC Florida, United States privacy@virtusro.com